Forty Winks ask Australia to Wake Up to Sleep
It's time to Wake Up to Sleep! With 1 in 4 of us not getting enough sleep, this campaign is a rally cry to the nation - to realise how important sleep is and the benefits it provides like clearer judgement, better immunity, more energy and improved memory. The stunning brand film celebrates sleep, without actually showing anyone asleep. Instead, we see some of Australia’s most breathtaking locations under peaceful starry night skies. The campaign is reinforced with a new brand positioning - Serious About Sleep. The creative platform extends across TV, cinema radio, in-store & online.