AJF launches Let’s Go There for Holden.

Holden has recently launched a new campaign which sees the company focus on its credentials for building cars for Australia. Using children as the spokespeople for the campaign, Let’s Go There talks to Holden’s long-term commitment to the brand and its customers. Holden’s executive director of marketing Bill Mott said  “Kids are inherently optimistic and represent the future and these are values that reflect the Holden brand. We are confident that we have developed an outstanding communications platform that establishes a new direction and charts a bright and winning future for our iconic Australian brand.”