Target
Target gives a little love this Christmas with ‘The Gift’
Inspired by the idea that the world would be a much nicer place if we could all ‘give a little love’, Target’s new Christmas campaign tells the story of a young teenage boy who thoughtfully sets off to buy a gift for his mum, and then inadvertently leaves it behind, prompting the whole city to come together to get the gift back to him.
 
Set to the iconic Burt Bacharach track ‘What The World Needs Now’, sung by Dionne Warwick, it’s a simple and sweet story of kindness and coming together.