Bendigo Bank’s new branding, including a modernised brandmark, colour palette and imagery, is an evolution that reflects the brand’s contemporary positioning whilst paying homage to the heritage of one of Australia's most trusted brands.
Alexandra Gartmann, Executive Marketing, Partnerships and Corporate Affairs at Bendigo Bank says: “The brand refresh is a critical component of the story we will be telling both our existing and potential customers about what they can expect from our bank – a commitment to care and capability.”